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The BGL group have announced that they are about to unveil a brand new life assurance product in the UK market.
The offering is being directly underwritten by Ageas Protect, which is the new name of the Fortis life insurance arm.
The product is a level term life insurance policy that will be very simple for customers to understand and buy. The company has worked hard to make it a slick straight through process which will not require any medical examination.
There is going to be a guaranteed acceptance and an online offering where customers only need to click twice to purchase.
Andy Bord, the MD of Budget, said: “As a business we are constantly looking for new opportunities to meet our customers’ needs.
“There is a worrying trend towards UK households being underinsured, so we have made our new offering as simple as possible so that it has wide appeal. We know from our own research that some insurers can ask up to 600 questions before agreeing to cover an individual.”
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